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Invest in the personal brand of the employees invited to participate in the pilot program.
Personal branding is a requirement, not an option for business and marketing leaders today. You will be amazed at the results if you take the time to invest in your employees personal brand. You donâ€™t have to necessarily build it for them. However, you can help educate them on the buy twitter followers australia importance of managing their personal brand, teach them how to leverage the social networks, blogging and more to establish thought leadership, and increase brand awareness and brand equity for not only your brand but also for themselves.
Determine who needs to join you for the journey.
Who in the organization needs to join you on your journey? Donâ€™t just limit the effort to the marketing team and c-suite. Include human resources, customer service, sales, product development, and more. Donâ€™t over complicate it but make sure you are not leaving people out. Collaboration should be your name and your game. You need buy-in and you must win both the hearts and minds of key stakeholders buy arabic twitter followers integral to your success. Focus on inviting them to join your team early. Donâ€™t wait until you already have your detailed executable plan. Instead include them early and often.
Do an audit of key employees social media presence.
The first step in selecting what employees need to join you for the pilot is to be sure you are selecting the right employees. If possible, you donâ€™t want to choose people who are not in support of social technologies and processes. It is best if you can first engage those employees who are already active on the social networks. Do a quick audit of the social employees who you are buy twitter followers tajikistan considering engaging in the journey. What social networks are they using? How are they using them? Are they already living your brand promise on and offline? What steps and actions are needed to get them fully on board with your journey?
Conduct a pilot.
It is not feasible that you are going to ignite all of your employees to be loyal brand evangelists in one easy swoop. Instead consider conducting a pilot or two. Start by selecting a 5-10 employees across the organization to participate in a pilot. You can then test your ideas, processes, training and more with a small group. Then you can optimize for a broader rollout over the coming months. Remember, buy twitter followers guinea bissau itâ€™s not about running as fast as you can, but instead developing a solid plan and roadmap for your journey that others can join and embrace. Change takes time and you are about to embark on a process that will ignite much change.