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How Businesses Use Social Media Infographic
The explosive growth of Social Media including Twitter and Facebook for personal use has been well documented, however the use of Social Media for business use is less so. buy instagram followers with likes As a result Hiscox commissioned a study of business usage of social media usage with Optimum Research, gaining responses from 305 owners, partners and senior decision-makers from UK SMEs with 1 - 249 employees. The resulting infographic explores how entrepreneurs are now using social media as a business tool. It also looks at the platforms they engage with as a way to reach their prospects, customers, suppliers and trading partners.Interestingly the study found that 57% of small businesses utilise social media to support their marketing efforts. Looking at the types of platforms they use, Facebook takes precedence with 19% using it for business related social media, compared to 14% who use Linkedin.The most common purpose businesses gave for engaging with social media was to help increase brand awareness (27%) and a further 15% used it to boost sales.So why is social media so important to their business models? According to the study by the Neilsen Company, 53% of adults who use social networks follow particular brands and four in five active Internet users visit blogs and other social platforms. It also reveals that social media for business is predicted to take up a significant amount of digital media budgets for SMEs by the end of 2014.What this infographic illustrates is that more small businesses are becoming more aware of the power of social media as a tool to reach new and existing customers in a dynamic and engaging way.
Social Media Marketing
Social media marketing refers to the process of gaining website traffic or attention through social media sites.Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. buy auto likes on instagram A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.Social networking websites allow individuals to interact with one another and build relationships.Content marketing is one of the biggest challenges and opportunities for both business and consumer brands today. As brands look to expand their reach online and engage audiences beyond ‘interruptive’ advertising, they’re increasingly looking to cult...
How Social Data Changes Everything We Know About Marketing Strategies
The emergence of social media and the steady decline of mass media are the two biggest marketing stories of the decade. can i buy likes on instagram Both print circulation and TV viewership have been falling consistently since the turn of the century; TV viewership, for instance...Derek Muller longs for the days when his Facebook page had only a few thousand likes. "The other day I was just Googling, 'How do I delete these likes?'" he said to Mashable in an interview. "There's no tool to do that." Muller is the man behind Veri...Is your company on Instagram yet? If so, it joins the 123 Fortune 500s that have added Instagram to their marketing arsenal. Brands like Nike, Starbucks, Ralph Lauren, Whole Foods and more are all top players in the Instagram big brand space. TrackMa...